After thorough research and weighing the pros and cons, you have finally decided that your business will do SEO also know as Search Engine Optimization. Now, you have shortlisted candidates for an SEO company to help you with your website but you find yourself having a hard time in selecting the right one for your business.
To help you decide on which SEO company to commit to, here are important questions you should ask and answers you should expect from a candidate SEO company to help you have an informed decision and avoid the most common mistakes that are being made by businesses while picking an SEO company.
If you are really serious about hiring SEO company, here is what Healthmark.sg recommends to ask:
Question #1: Does your SEO company specialize in my industry vertical?
While it is true that the principles of SEO are basically the same for almost every industry verticals or industry niches, it is always recommended to hire an SEO company that has worked and has had extensive experience on your particular field. Many SEO companies specialize in specific industries and markets. For instance, there are SEOs for real estate, lawyers, doctors and many other specializations, products and services. A specialized SEO company that deals with a specific type of clients have a better understanding of a particular business niche and have the right training as to how a specific website can rank, generate great improvements and most importantly, convert to actual dollars.
Question #2: What keywords do you recommend to make my website rank prominently?
Business owners usually make a common mistake of primarily focusing only on rankings but not on keywords. While a high ranking and great traffic are important, these factors do not really mean a lot if they do not convert into an increase in a business’ revenue. SEO campaigns that have failed are usually caused by poor keyword recommendations from the SEO company.
A good SEO company will take extra effort to pick the right keywords that will actually work and not just accept whatever terms and keywords the client wants. In theory, anyone can rank for any term they want on search engines. It just all depends on the time and money a person or a business is willing to invest. However, clients do not have the right training on SEO, but the experts in the SEO company does.
In addition, saturating your website with keywords that degrade the readability and quality of your content will only make your ranking worse. This is why, it is the SEO company’s job to determine the accurate keywords that will spark your website’s monthly search volume, visibility and relevance that will ultimately make the website rank prominently.
As important as what type of keywords an SEO recommends, it is also vital to ask them why they would suggest the type of keywords they have selected. If the answers sound right to you, then stick with these keywords and with this SEO company.
Question #3: How long will it take to get my website to the top?
If you want to do SEO, you need to understand that there are no short-cuts or magic tricks to make your website rank instantly. You have to do SEO in the long-term. And even when you achieve your goal of ranking high on search engine web results, you still need to continue doing SEO because search engines change their algorithms every so often that you can drop in the rankings if you do not keep up. Obviously, you do not want that to happen. So, your SEO company should be able to make you understand that an SEO campaign takes time and they should make you informed of the fact that once you commit to SEO, you need to commit in the long run.
Question #4: What SEO practices do you employ?
One thing some SEO companies do in order to rank your website is by building backlinks from other websites. These links are from relevant websites that point to your site to give your site more traffic and visits. However, many reports have proven that backlinks do not help boost your website’s ranking. In addition, depending on the competitiveness of the terms, these links need to be purchased in order to push your site to the top of search engines and can cost you a lot of money. The use of backlinks is not generally regarded as a good SEO practice. Therefore, when an company uses this feature as one of their SEO services in Singapore, better say no and find the ones that employ good SEO practices.
Question #5: Can you guarantee that my website will rank number one?
For this particular question, the answer that you should be looking for might not be the one you want to hear, but it is important that you know about it. If an SEO company 100% guarantees that you’re going to rank number one, I suggest that you turn away immediately and never look back. As mentioned earlier, Google and all the other search engines change their ranking criteria and formulas countless times a year and these changes are very unpredictable. So, if an SEO company guarantees that your website can absolutely rank number one, it is usually not a good sign. Sometimes, getting to the top of the list can be a breeze, but there are also cases where it will require a lot of time and effort. While being number one is obviously the ultimate goal, no SEO company can actually predict and guarantee it.
Trust Your Gut
When choosing an SEO company, it is best that you sit down with them and ask important questions like the ones outlined above. During this time, you can have better judgement and determine whether this particular SEO company and its team members are people you can trust. If something in your gut tells you that they’re probably not a good fit for you and your business, then maybe you are right. When you meet with them and you feel like you can do good work together, then that SEO company may be your best bet to help your website actually rank.